ESAV Marrakech

ESAV teaches people to work with images, cinema, photography, sound, animation, illustration, communication, interiors, and storytelling. Its website could not feel like a generic university website.

For many prospective students, the screen is their first encounter with ESAV. It needed to feel visual, creative, contemporary, and alive.

Students are not comparing features. They are imagining what they will learn, make, who will teach them, which spaces they will use, and where the education could take them.

The website needed to let students experience ESAV before becoming students.

ESAV already had architecture, students, films, artwork, workshops, alumni, history, and a visual language. The interface needed to give those things space to speak rather than cover them with unnecessary design.

Don’t explain creativity when you can show it. Large imagery, student work, films, people, movement, and typography become the content; the interface becomes the frame.

The journey changes from navigation and PDFs to discover, explore, experience, understand, and apply.

Cinema & Audiovisual and Design & Création Visuelle became clear pathways, allowing students to move progressively from a broad interest toward disciplines and specializations without flattening their identity.

I created an interactive 360° tour that lets prospective students move through the physical school remotely. For someone living far away, the campus is no longer abstract.

The work combined camera placement, 360° capture, spatial transitions, navigation, image quality, performance, mobile interaction, and website integration. The building became part of the interface.

The architecture progressively increases detail: field, program, specialization, details, admission. Curiosity becomes orientation, and every page offers a meaningful next step.

Strong typography, editorial layouts, large visual surfaces, clear hierarchy, intentional whitespace, responsive grids, and controlled motion create consistency while diverse student work provides personality.

Prospective students, parents, international candidates, current students, professionals, and alumni enter from different places. Each page needed enough context to work as an independent landing experience.

Clear page architecture, meaningful titles, program-specific pages, structured content, performance, and responsive implementation make search discoverability part of the product—not an afterthought.

Images, films, interaction, and 360° environments all compete for bandwidth. Assets became part of the system: keep the visual impact, remove unnecessary weight.

Admissions campaigns, programs, workshops, student work, SEO, content, and technical needs keep changing. Every architectural decision had to answer whether ESAV could keep using it tomorrow.

A student sees the work, explores a path, discovers a specialization, enters the virtual campus, and moves through Marrakech from hundreds or thousands of kilometers away.

The important conclusion isn’t “This looks like a good school.” It is: “I can imagine myself here.” Then: Apply.